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The Better California Campaign was a coalition effort in 2004-2005 to
promote more effective open space, wildlands and natural systems
protection, as well as improve quality of life for residents in
existing urban areas in California through significant reform of state
planning, land use and fiscal policies.
Taking advantage of significant interest in planning, land use and
fiscal reform by the Schwarzenegger administration, as the fiscal
agent for the campaign, PCLF provided leadership, staff support,
logistical support and other resources necessary to manage this major
effort to organize a broad coalition of interests around a significant
package of planning, land use and fiscal reforms which could be
supported by a range of stakeholders, including business, affordable
housing advocates, agriculture, local government, environmentalists,
social equity and civil rights advocates, public health advocates, and
others.
The primary focus of this project was to build support for actions the
Administration and the Legislature could take to:
- encourage new growth to locate in our existing urban areas,
- create an affirmative program for conservation of open space, wild
lands, agricultural lands and natural systems,
- increase the supply of housing available to low, very low and
moderate incomes,
- reform the system of local government finance, and
- enact changes to state law that encourage better land use planning
and more efficient and faster processing of land use development
permits in areas that have approved up-to-date land use plans.
For more information on this project please contact Virgil Welch or
read this 12 page Better California Campaign Briefing Paper (1.92MB PDF file)
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